Award Winning Stories: how Hey Honey helped Crocs Europe ensure its first collab was a hit
Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.
Hey Honey won the Best Integrated Marketing Campaign category at The Drum Awards for the Digital Industries 2021 with its work for Crocs Europe.
The aim of the campaign was to sell out a limited-edition Crocs release in 24 hours. In the end, the Vladimir Cauchemar x Crocs sold out in just three hours and Hey Honey and Crocs managed to achieve their standard margins, regardless of Covid-19 restrictions and having to remotely manage a crew in Paris.
Above and on our YouTube channel, you can hear the full story from Tom Noble-Sabokbar, who is Hey Honey’s director and head of client services, and Yann Le Bozec, who is Crocs’ senior marketing director for EMEA and Latin America and its global lead distributor marketing.
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