Brand Safety Work & Wellbeing

P&O Cruises reminds shoppers it isn’t P&O Ferries in crisis PR ad

By John Glenday | Reporter

P&O Cruises


crisis pr article

March 28, 2022 | 4 min read

P&O Cruises has launched an emergency ad campaign to avoid the splashback from the botched mass sacking at P&O Ferries, which is a completely detached company.

Attempts by the cruise line to impress upon a confused public that it has no links to P&O Ferries have run aground as it comes under repeated boycott calls from social media users assuming that P&O Cruises and P&O Ferries are a single entity.


P&O Cruises is in crisis PR mode to avoid being capsized by its ferry namesake

P&O Cruises has enacted a crisis PR campaign with full-page advertisements in local newspapers around Southampton as it seeks to educate the public on the finer details of its long history and complicated ownership structure.

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Addressing one anonymous tweeter who called for a P&O boycott head-on, the advertisement read: “Our names may both begin with P&O, but that’s where the similarity ends.

“P&O Cruises is Britain’s biggest cruise line. We are part of Carnival Corporation plc, and we have been for 20 years.”

P&O Cruises has been swept up in the wake of a growing backlash against P&O Ferries, which has been left all at sea by a rising tide of criticism generated by the decision to sack 800 workers in favor of cheaper agency staff.

Commentators have lambasted that decision as a gross example of “cowardly leadership,” with its brand perception cratering as a result.

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