AirAsia Ecommerce Technology

AirAsia launches Super+ subscription service for flights and food delivery

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By Shawn Lim, Reporter, Asia Pacific

March 28, 2022 | 3 min read

Low-cost airline AirAsia has launched a subscription plan for customers in South East Asia.

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More benefits for subscribers will be added to the subscription, including discounts on AirAsia ride-sharing service / AirAsia

The subscription plan, called Super+, allows subscribers to fly anywhere with unlimited flight redemptions across all AirAsia airlines across the region, for both domestic and international destinations.

Subscribers also have access to unlimited free delivery for AirAsia food orders and are covered by Covid pre-departure insurance.

More benefits for subscribers will be added to the subscription, including discounts on the AirAsia ride-sharing service, AirAsia Xpress delivery service, AirAsia travel planner Snap, hotels and more.

“Customers will get to experience the AirAsia super app plus more with the Super+ subscription plan,” said Amanda Woo, its chief executive officer. “This is indeed a smarter way to experience the new world of AirAsia as it allows the subscriber to fly anywhere, enjoy bigger savings and more rewards for their travel and everyday needs. Super+ is an unprecedented product in Asean [Association of Southeast Asian Nations] that unlocks travel and lifestyle benefits like never before. We are proud to be the only super app in the market that is able to offer this one-of-a-kind subscription plan that includes both travel and lifestyle products and services, clearly positioning us the preferred provider for the region

“Air travel is on a strong rebound especially with various countries across Asean announcing the reopening of borders and more Vaccinated-Travel-Lane (VTL) arrangements. Super+ will certainly facilitate affordable and convenient travel for everyone to visit and explore the many destinations within the wide network connectivity of the AirAsia Aviation Group. Aside from that, subscribers also have access to the best of what AirAsia super app has to offer through its various delivery verticals across the region.”

Sumit Ramchandani, the chief executive of AirAsia Media Group, previously explained to The Drum how the low-cost airline pivoted to e-commerce, fintech and lifestyle pillars because of the Covid-19 pandemic.

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