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State Insurance ads highlight Kiwis’ most mistake-prone moments


By Shawn Lim, Reporter, Asia Pacific

March 25, 2022 | 2 min read

State Insurance has created a campaign that highlights common errors made by New Zealanders in an effort to help them make fewer mistakes.


It reviewed over four million data points including more than 210,000 car, home, and contents insurance claims / State Insurance

The campaign, called ’Mistake Report’ and created by Colenso BBDO, compiles a list of mistakes trends like how garages are the most mistake-prone spaces in the house, people called ‘John’ make the most mistakes and there is zero truth to the superstition that more things go wrong when there’s a full moon.

It reviewed over 4m data points, including more than 210,000 car, home and contents insurance claims, as well as publicly available NZ Police, NZ Transport, Statistics NZ and weather data.

In addition, State has also created The Personalized Mistake Report, an online tool that anyone can use to be more mindful about what types of common mistakes could be in their future.

“Highlighting Kiwis’ most mistake-prone moments in an engaging and relatable way will hopefully help people avoid making as many of them,” said Gabrielle Marwick-Brown, the marketing manager at State. ”We wanted to use this data to help better protect New Zealanders.

“While State will always be here to help Kiwis get back on their feet if they make a mistake, our customers tell us time and again that preventing mistakes from happening in the first place is always preferable to dealing with the aftermath.”

State Insurance: Mistake report by Colenso BBDO

By State Insurance

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