Snap AR shopping filter highlights Pangaia’s grape-made sneakers
Snap continues to take the try-before-you-buy retail philosophy into the realm of augmented reality (AR) with an innovative collaboration with Pangaia.
AR shopping comes of age as Pangaia and Snap forge a virtual fashion partnership
Virtual Try-On enables Snapchatters to model the brand’s Grape Leather Sneaker range without setting foot in a shop by swiping to cycle through available colors to see which style suits best before making a purchase.
The entire process is conducted in-app to minimize purchase friction, while engaging with a target gen Z and millennial audience who are in the market for unisex trainers made from Vegea, a waste product from the wine industry comprising discarded grape skins, stalks and seeds.
In a statement, the Pangaia Collective said: “As a brand driven by innovation and technology, we are proud to work with the Snap team to leverage Snapchat’s AR technology and invite its community to experience Grape Leather Sneakers through their phones.”
Launching in the UK later this week, the partnership is the latest to capitalize on an exploding market for AR e-commerce amid a study by Foresight Factory indicating that 56% were encouraged to buy after embracing AR shopping.
Brands from PepsiCo to O2 are counting on this fact, introducing a range of immersive experiences to win over fickle consumers.
Watch it here.
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