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Ad of the Day: Gatorade and Leo Messi inspire greatness in young athletes

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By Amy Houston, Senior Reporter

March 24, 2022 | 2 min read

Gatorade is looking to inspire athletes to push themselves all across the world with its latest campaign featuring soccer superstar Lionel Messi.

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Gatorade ad / Gatorade

‘Whatever Fuels You’ shines a light on the challenges athletes face in overcoming self-doubt to ensure confidence, and how a powerful, positive mindset wins.

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“Gatorade is a brand deeply rooted in sport – fueling the iconic athletes to the everyday players. No matter your level, to be the best, it’s about showing up with grit and determination,” said Mark Kirkham, vice-president and general manager, sports, energy and juice, global beverages at PepsiCo.

“From creative content that inspires the confidence to achieve greatness, to grassroots programs and championing women talent, Gatorade supports all athletes’ journeys, fueling every step.”

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Seven-time Ballon d’Or winner Lionel Messi will also star in a series of educational social videos that will be launching in the coming weeks.

On the pitch, Gatorade aims to provide equal opportunities for all players, with the return of the Gatorade grassroots 5v5 Football Tournament. Up-and-coming football talent across South and Central America, the Caribbean and Asia have the chance to participate in the brand’s 2022 five-a-side competition for young athletes.

Gatorade: Whatever Fuels You by Gatorade

By Gatorade

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