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Brand Purpose Whitepapers Brand Strategy

Your playbook to survive and thrive in a cookieless world

March 22, 2022 | 4 min read

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As third-party cookies deprecate in 2023, marketers face many challenges for creating hyper-targeted, measurable digital marketing campaigns. Companies are striving now to determine how to continue delivering personalized experiences while tracking return-on-investment (ROI) and protect revenue generation while adapting ad targeting capabilities. They’re also thinking about how to ensure the consistent and effective flow of data downstream, and what compliance solutions are still needed (a cookie banner is one of them).

best practices for setting up and leveraging a consent management platform

The truth is the removal of cookies changes the game for the entire industry

Only 36% of marketers say they have a good understanding of the third-party cookie crackdown. On the other hand, for years publishers and advertisers have heavily relied on these cookies to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences.

While many professionals have been thinking about weaning themselves off cookies, the truth is the removal of cookies changes the game for the entire industry. Without access to this data, everyone is left wondering, 'where do we go from here?'

This is an opportunity to build trust and transparency with customers. This ebook, 'Cookieless World: Your Playbook for How to Survive and Thrive as Third-Party Cookies Deprecate' explains why this is happening, takes a look at the different types of data sets available, and dives into possible solutions to this upcoming shift.

Brand Purpose Whitepapers Brand Strategy

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OneTrust PreferenceChoice

OneTrust PreferenceChoice™ enables marketers, publishers, and advertisers to drive transparent user experiences, build trust, and comply with 100s of global data...

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