Your playbook to survive and thrive in a cookieless world
As third-party cookies deprecate in 2023, marketers face many challenges for creating hyper-targeted, measurable digital marketing campaigns. Companies are striving now to determine how to continue delivering personalized experiences while tracking return-on-investment (ROI) and protect revenue generation while adapting ad targeting capabilities. They’re also thinking about how to ensure the consistent and effective flow of data downstream, and what compliance solutions are still needed (a cookie banner is one of them).
Only 36% of marketers say they have a good understanding of the third-party cookie crackdown. On the other hand, for years publishers and advertisers have heavily relied on these cookies to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.
Sign up
The truth is the removal of cookies changes the game for the entire industry
While many professionals have been thinking about weaning themselves off cookies, the truth is the removal of cookies changes the game for the entire industry. Without access to this data, everyone is left wondering, 'where do we go from here?'
This is an opportunity to build trust and transparency with customers. This ebook, 'Cookieless World: Your Playbook for How to Survive and Thrive as Third-Party Cookies Deprecate' explains why this is happening, takes a look at the different types of data sets available, and dives into possible solutions to this upcoming shift.
Content created with:
OneTrust PreferenceChoice™ enables marketers, publishers, and advertisers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR.
Find out more