The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Marketing Brand Strategy Creative Works

Giant blue inflatable the star of Carwow’s explosive campaign


By Amy Houston | Senior Reporter

March 22, 2022 | 2 min read

Online marketplace Carwow, alongside agency partner Lucky Generals, has released a campaign that showcases the online platform’s selling service.


Lucky Generals first campaign for Carwow / Carwow/Lucky Generals

‘Sell Your Car’ comprises two short spots that aim to highlight those ‘wow’ moments people feel when selling their vehicle through the app. Through the campaign, viewers are introduced to the true star of the creative – a giant blue inflatable spelling ‘wow.’ In the first spot it pushes a dad to the wall while a granny grapples to save a trifle from the monstrous inflatable, and in the second the ‘wow’ moment causes sparks to fly and leaves customers and staff in a barbershop baffled.

“We’re really excited about both the new ‘Sell your car’ product and the ‘Moments of Wow’ campaign,” said John Veichmanis, chief operations officer at Carwow.

“Lucky General’s bold and creative attitude is reflected in the campaign, and it captures exactly how we want people using our site to feel.”

It’s the first project from Lucky Generals for the brand since being appointed in February as its lead creative agency.

“We really wanted to wow consumers with the great services that Carwow has to offer. If only we could all have giant inflatable ‘wows’ for when we get good news,” added Cressida Holmes-Smith, managing director at Lucky Generals.

The work launches with two 30-second TV ads, with amplification from social, digital and radio.

carwow: Sell Your Car by Lucky Generals

By carwow

Overall Rating 4/5

Vote now
Marketing Brand Strategy Creative Works

More from Marketing

View all


Industry insights

View all
Add your own content +