Deep Dive podcast: surprising and delighting with CX
For the past week The Drum has been examining CX, and how it underpins so much of brands' successes. We've taken a look at everything from how digitalisation is changing the philosophy of CX, how good CX is accessible and conducive for mental health, and how individual brands are outperforming competitors through clever deployment of CX tools.
In order to cap the week, this special TDN podcast features insight from:
• John Campbell, MD, Rabbit & Pork
• Jane Austen, chief experience officer, Digitas
• Richard Palmer, head of strategy, EMEA, Appnovation
• Jacob Harris, partner, Known
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Content created with:
We are Rabbit & Pork, your Voice Experience specialists.Find out more
Appnovation is a global full-service digital consultancy. We seamlessly integrate strategy, user experience, development, deployment, training and support, allowing clients to continuously innovate their digital services and touchpoints.Find out more
We're Digitas, The Connected Experience Agency. We blend strategy, technology, creativity, media and data to create connected experiences that bring brands to life.
Known is a modern marketing company that pairs Ph.D. data scientists with award-winning creatives, expert research teams and strategists who leverage machine learning, AI and the company's proprietary media operating system, called Skeptic. Known is anchored by two decades of groundbreaking market research and data science capabilities, which uniquely empower our marketing strategy and acclaimed creative groups, who produce some of the most innovative, cutting-edge creative work in culture. The result? Marketing that is predisposed to succeed and be persistently optimized, directly impacting clients' bottom lines.Find out more