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Customer Experience CX Marketing

Deep Dive podcast: surprising and delighting with CX

Author

By Chris Sutcliffe | Senior reporter

March 18, 2022 | 2 min read

For the past week The Drum has been examining CX, and how it underpins so much of brands' successes. We've taken a look at everything from how digitalisation is changing the philosophy of CX, how good CX is accessible and conducive for mental health, and how individual brands are outperforming competitors through clever deployment of CX tools.

In order to cap the week, this special TDN podcast features insight from:

• John Campbell, MD, Rabbit & Pork

• Jane Austen, chief experience officer, Digitas

• Richard Palmer, head of strategy, EMEA, Appnovation

• Jacob Harris, partner, Known

Subscribe to The Drum Network Podcast on Spotify, iTunes, or your favourite podcast app.

Customer Experience CX Marketing

Content created with:

Rabbit and Pork

We are Rabbit & Pork, your Voice Experience specialists.

We build branded Voice Apps & chatbots.

UK's Best Small Companies to Work For 2018-2021 | Project Voice's Best Financial Voice/AI experience 2021.

Our focus on Voice Experience reflects the huge shift in how users are interacting with digital content, requesting information and discovering products. We enable brands to be part of the conversation.

Our capabilities expand beyond the development of Alexa Skills and Google Actions. We take a wider perspective on your business and the vertical it sits in to understand the various touch points along a user journey. That research piece helps you to understand the roles that website optimisation, local listing optimisation, optimisation of content on third party sites and voice apps play.

Our industry leading voice search ranking reports allows us to conduct this research with a data led approach which can be conducted ongoing to track vertical changes.

Get in touch:

rabbitandpork@tipigroup.com

+44 (0)20 8102 8500

Rabbit & Pork is a part of TIPi Group, an award-winning network of specialist digital agencies.

Find out more

Appnovation

Appnovation is a global full-service digital consultancy. We seamlessly integrate strategy, user experience, development, deployment, training and support, allowing clients to continuously innovate their digital services and touchpoints.

Headquartered in Vancouver, Canada, we are a community of 350 people in 15 offices across five countries including Canada, the US, the UK, Belgium, the Netherlands and Hong Kong.

Appnovation. Inspiring Possibility.

Find out more

Digitas UK

At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas. Experience the power of connection.

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Known

Known is a modern marketing company that pairs Ph.D. data scientists with award-winning creatives, expert research teams and strategists who leverage machine learning, AI and the company's proprietary media operating system, called Skeptic. Known is anchored by two decades of groundbreaking market research and data science capabilities, which uniquely empower our marketing strategy and acclaimed creative groups, who produce some of the most innovative, cutting-edge creative work in culture. The result? Marketing that is predisposed to succeed and be persistently optimized, directly impacting clients' bottom lines.

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