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Ad of the Day: Mick Fleetwood brings psychedelia to Harry Styles’s beauty brand

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By Amy Houston, Senior Reporter

March 18, 2022 | 2 min read

Pop star Harry Styles has opened bespoke one-off stores in London, New York and LA to showcase the products from his beauty line Pleasing, and the promo campaign features legendary Fleetwood Mac leader Mick Fleetwood.

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‘Shroom Bloom’ from Pleasing, featuring Mick Fleetwood / Pleasing Twitter

Styles, who rose to fame as a member of One Direction, is well-known for his love of nail polish and last year decided to launch his own range of skin, nail and apparel products.

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In an interview with Dazed last year, the singer said: “It was a fun little project, but during the pandemic – and when we eventually named it Pleasing – it felt like it was so much more than nail polish.”

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‘Shroom Bloom’, the second micro collection, is the latest offering from the new beauty brand. The promo shots are a series of wonderfully psychedelic photography-meets-illustration type images with a lofty Fleetwood front and center.

The drummer was photographed by Anthony Pham at his home in Maui wearing his iconic top hat and some matching PJs.

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Reflecting the vibe of the products and ad campaign, the Pleasing pop-ups have a vibrant, trippy, springtime feel with 60s inspired orange and pink hues. According to a post on Twitter, Styles curated the in-store playlist himself.

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Pleasing: Shroom Bloom by Anthony Pham

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