Marketing & the Marginalized Creativity

Instagram campaign backs Black British creative talent

By John Glenday | Reporter

Instagram

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creative mentor network article

March 17, 2022 | 3 min read

Instagram is positioning itself as a hotbed of Black creative talent with the launch of a cross-channel campaign featuring four British creators.

Black Perspectives sees youth worker Tanya Compas, GUAP co-founder Ibrahim Kamara, Kiss presenter Henrie Kwushue and lifestyle expert Esther Areola (Estare) come together to inspire new talent wishing to challenge the status quo.

To further the cause, the social network will support the four creators to run their personal initiatives to inspire other Black creatives and amplify the community’s voice on Instagram and beyond.

Instagram

Black Perspectives sees four Black British creators come together to inspire new talent

Compas will host a two-day boot camp to challenge LGBTQ+ stereotypes, while Kamara is to take five creators under his wing to fulfill a personal brief for editorial, images and video.

Kwushue, meanwhile, will challenge some of the industry’s biggest names on how Black creatives can secure that all-important first commission and, just as importantly, actually get paid. Last but not least, Estare will challenge five emerging fashion and beauty creators to respond to a real brand brief.

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Georgia Kelly, emerging creator partnerships, UK and Nordics, Instagram, said: “At Instagram, we’re committed to supporting and nurturing the careers of emerging Black talent, and Black Perspectives is an embodiment of that. Black creators are consistently driving culture forward on the platform and too often face barriers to success in the creative industry. Together with our change-making lead creators, we’ve curated a program that will support emerging talent to forge careers for themselves both on and off Instagram.”

Instagram’s intervention follows the publication of a study indicating that over half of influencers believe their race impacts what brands are willing to pay them.

Marketing & the Marginalized Creativity

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