Creativity Creative Works Brand Strategy

Amazon celebrates Pi day with OOH Times Square display


By Amy Houston | Reporter

March 16, 2022 | 3 min read

Mathematicians, engineers and scientists may be very familiar with π (Pi), but did you know there was a full day-long celebration of the irrational number? To mark this year’s festivities, Amazon Science took over Times Square to honor the iconic people who have accomplished so much in the scientific sector – past, present and future.


Amazon Science Times Square billboard / Amazon Science

Observed on March 14 – since 3, 1 and 4 are the first three significant digits of π – Pi Day was first acknowledged in 1988, with the day often involving eating lots of pie and holding various math competitions.


The out-of-home (OOH) activation ran yesterday and paid homage to the likes of Marie Curie, who was the first woman to be awarded a Nobel Prize in 1903 for her contributions to physics; Katherine Johnson, who did the trajectory analysis for NASA’s Friendship 7 before it launched in 1962; and Albert Einstein, who was coincidentally born on Pi day in 1879.


In a blog post, Amazon Science stated: “Today, we honor some of the scientific giants on whose shoulders we stand, feature a few key accomplishments achieved by Amazon’s researchers and engineers, and highlight some of our university collaborators who are developing the next generation of STEM talent who will help us understand our world more fully, so we may fear less.”

Amazon: Pi Day by Amazon

By Amazon

Overall Rating 4/5

Vote now
Creativity Creative Works Brand Strategy

More from Creativity

View all


Industry insights

View all
Add your own content +