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Ads of the Week: Irn-Bru’s taste debate and Apple’s ‘underdogs’ resign

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By Amy Houston | Reporter

March 16, 2022 | 6 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

This week, Irn-Bru resurrected the age-old debate about what the fizzy beverage actually tastes like, Apple’s underdogs joined ‘the great resignation’ and Diet Coke encouraged us all to do exactly what we love.

Irn-Bru

Irn-Bru’s ‘Taste Debate’ ad by Leith

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Irn-Bru: Taste Debate by Leith

Beloved Scottish drink Irn-Bru kicked off its latest taste debate with two parody films that reflect the ambiguity of its flavor.

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Apple: Escape From The Office by Apple

Apple’s schlubby, downtrodden underdogs were back this week, and this time they were escaping from the clutches of their demanding boss Vivienne.

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Diet Coke: Love What You Love by Coca Cola

Diet Coke imagined a commuter’s dream-like scenario that spotlights one woman’s uplifting journey home during rush hour.

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Samsung: Samsung, But Make It Fashion by Mother

Samsung continued its partnership with the British Fashion Council with a series of six short films by creative agency Mother. The short spots featured Scottish designer Charles Jeffrey.

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Bumble: The Romance Gap by 72andSunny Amsterdam

Bumble challenged the unequal world of dating to highlight the discrepancies in behaviors expected from men/masculine-presenting people and women/feminine-presenting people when dating or in relationships.

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StreetEasy: Win At The Game Of Real Estate by Preacher

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New York real estate company StreetEasy, along with creative agency partner Preacher, launched a series of illustrated out-of-home (OOH) board game billboards that aim to help NYC natives navigate the housing market as life begins to feel busier again.

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Lunar: Will Power by Åkestam Holst/NoA

American actor Will Ferrell was transformed into wellness and money guru ‘Will Power’ in banking app Lunar’s new comedic campaign.

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Google: Helping you help them by 72andSunny

Google launched a campaign with Dementia Australia to raise awareness and increase understanding about the disease and its impact on communities.

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Peanut: Mother’s Day by Peanut (in-house)

Peanut1

Peanut, an online community that connects women throughout all life stages, launched its first-ever out-of-home (OOH) campaign to highlight the difficult realities some people face on Mother’s Day – which can often serve as a reminder of the complexities of fertility, infant loss or even coming to terms with motherhood.

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Amazon: Pi Day by Amazon Science

Mathematicians, engineers and scientists may be very familiar with π (Pi), but did you know there was a full day-long celebration of the irrational number? To mark this year’s festivities, Amazon Science took over Times Square to honor the iconic people who have accomplished so much in the scientific sector – past, present and future.

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