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Ads of the Week: Irn-Bru’s taste debate and Apple’s ‘underdogs’ resign


By Amy Houston, Senior Reporter

March 16, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.


Irn-Bru’s ‘Taste Debate’ ad by Leith / Leith

This week, Irn-Bru resurrected the age-old debate about what the fizzy beverage actually tastes like, Apple’s underdogs joined ‘the great resignation’ and Diet Coke encouraged us all to do exactly what we love.

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Irn-Bru: Taste Debate by Leith

Beloved Scottish drink Irn-Bru kicked off its latest taste debate with two parody films that reflect the ambiguity of its flavor.

Vote for the work here

Apple: Escape From The Office by Apple

Apple’s schlubby, downtrodden underdogs were back this week, and this time they were escaping from the clutches of their demanding boss Vivienne.

Vote for the work here

Diet Coke: Love What You Love by Coca Cola

Diet Coke imagined a commuter’s dream-like scenario that spotlights one woman’s uplifting journey home during rush hour.

Vote for the work here

Samsung: Samsung, But Make It Fashion by Mother

Samsung continued its partnership with the British Fashion Council with a series of six short films by creative agency Mother. The short spots featured Scottish designer Charles Jeffrey.

Vote for the work here

Bumble: The Romance Gap by 72andSunny Amsterdam

Bumble challenged the unequal world of dating to highlight the discrepancies in behaviors expected from men/masculine-presenting people and women/feminine-presenting people when dating or in relationships.

Vote for the work here

StreetEasy: Win At The Game Of Real Estate by Preacher


New York real estate company StreetEasy, along with creative agency partner Preacher, launched a series of illustrated out-of-home (OOH) board game billboards that aim to help NYC natives navigate the housing market as life begins to feel busier again.

Vote for the work here

Lunar: Will Power by Åkestam Holst/NoA

American actor Will Ferrell was transformed into wellness and money guru ‘Will Power’ in banking app Lunar’s new comedic campaign.

Vote for the work here

Google: Helping you help them by 72andSunny

Google launched a campaign with Dementia Australia to raise awareness and increase understanding about the disease and its impact on communities.

Vote for the work here

Peanut: Mother’s Day by Peanut (in-house)


Peanut, an online community that connects women throughout all life stages, launched its first-ever out-of-home (OOH) campaign to highlight the difficult realities some people face on Mother’s Day – which can often serve as a reminder of the complexities of fertility, infant loss or even coming to terms with motherhood.

Vote for the work here

Amazon: Pi Day by Amazon Science

Mathematicians, engineers and scientists may be very familiar with π (Pi), but did you know there was a full day-long celebration of the irrational number? To mark this year’s festivities, Amazon Science took over Times Square to honor the iconic people who have accomplished so much in the scientific sector – past, present and future.

Vote for the work here

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