Media Adtech Martech

The South China Morning Post starts selling significant headlines as NFTs

Author

By Shawn Lim | Reporter, Asia Pacific

March 14, 2022 | 3 min read

The South China Morning Post has launched its non-fungible token (NFT) collection of its front pages that reported major events in 1997.

NFT

The full series covers many historically significant events including the handover of Hong Kong from British to Chinese rule / SCMP

The collection, called “Artifacts by SCMP”, offers its first drop of the “1997 Premium Series”, which has 1,300 unique mystery boxes, containing five random NFTs of the Post’s front pages from 1 January to 1 July 1997.

The second drop will have 1,300 boxes on offer, covering 1 July to 31 December 1997.

The full series covers many historically significant events including the handover of Hong Kong from British to Chinese rule, the Asian financial crisis, the deaths of Deng Xiaoping and Princess Diana, and the Avian flu outbreak.

5h445

“SCMP has witnessed many historic moments as Hong Kong’s newspaper of record and the launch of the ‘1997 Premium Series’ is significant as the city marks the 25th anniversary of the handover this year,” said Gary Liu, the chief executive officer of SCMP.

“Artifacts by SCMP brings together collectors and history enthusiasts, and we’ve been delighted by the growth and enthusiasm of our community in the lead-up to the launch. We look forward to releasing more of the Post’s 118-year-old media archives as NFTs as well as partnering with other guardians of history to preserve historical assets on the blockchain.”

Media Adtech Martech

More from Media

View all

Trending

Industry insights

View all
Add your own content +