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Climate Change Creative Social Media

Singapore water agency's World Water Day campaign shows how to 'make every drop count'


By Shawn Lim, Reporter, Asia Pacific

March 11, 2022 | 3 min read

Singapore’s national water agency PUB is urging Singapore to contribute to water conservation in the country in a new campaign ahead of World Water Day.


The ads use smiles to show the benefits of saving water for people, appliances and the environment / PUB / DDB

The campaign, called ‘Make every drop count’ and created by DDB, features a video where Singaporeans are shown how they realized that simple actions could save water consumption at home.

In addition, the campaign also has a series of print, out-of-home (OOH), digital and social advertisements that highlight six simple ways to use water more sustainably.

The ads use smiles to show the benefits of saving water for people, appliances and the environment. The ads also direct the public to a website where they can learn tips on how to save water and take part in a contest.


“With climate change and rising demand impacting our water resources, we all must do our part to use water wisely, so that we will always have enough for future generations,” said Cindy Keng, director of the 3P network department at PUB.

“And that starts with having a strong water-conscious culture among people in Singapore. Through this campaign, we want to encourage everyone to play their part by showing them that water conservation can be that simple. Every little action in our daily lives count, and collectively we can make a big difference.”

Make every drop count by DDB Latina

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