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The Ozone Project scales up publisher offering with The Trade Desk partnership


By John Glenday | Reporter

March 10, 2022 | 2 min read

The Trade Desk has forged partnered with publisher partner The Ozone Project to associate more brands than ever before with high-quality news and journalism.


The Ozone Project scales up publisher offering with The Trade Desk partnership

The tie-up will connect advertisers with 99% of online adults, providing a brand-safe environment composed of 12 premium publishers including News UK, Guardian Media Group, Telegraph Media Group and Reach, with a combined reach of 45 million UK adults.

The marriage streamlines the process for The Trade Desk’s programmatic advertisers taking space from Ozone’s partner publishers, ensuring that relevant advertising is paired with strong content transparently.

Dave Castell, general manager of inventory partnerships EMEA at The Trade Desk, said: “The open internet is the linchpin of free, quality journalism – it’s through relevant advertising and a transparent digital ecosystem that the critical work of journalists can be funded.

“Our advertisers have direct access to quality inventory through a partner that fundamentally agrees with us about what really matters – supporting premium content and quality journalism.”

Danny Spears, chief operating officer at The Ozone Project, added: “This new inventory-led integration has the potential to provide approved buyers with the additional opportunity to access our scaled data and identity solutions that deliver better results for advertising in Ozone environments.”

The partnership coincides with the phasing out of third-party cookies, opening up the possibility for Ozone’s proprietary identity solution, Ozone ID, to be shared with approved clients of The Trade Desk.

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The Trade Desk

The Trade Desk™ is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimise more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia. To learn more, visit or follow us on Facebook, Twitter, and LinkedIn.

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