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Marketing Brand Strategy Creative Works

Video in the golden age of creative – the future of social entertainment


By Jenni Baker | Senior Editor

March 8, 2022 | 3 min read

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If 2021 was a year of experimentation and evolution, then 2022 is the year of entertainment. Social video is rapidly taking the lion’s share of people’s time away from other forms of entertainment like TV and dating apps – with the average person spending 100 minutes each day watching online video.

‘Video in the golden age of creative – the future of social entertainment’

‘Video in the golden age of creative – the future of social entertainment’

TikTok has ushered in a new era for social entertainment. With over a billion monthly active users and an engagement rate five times higher than other social channels, what came to life as a lockdown craze of viral dance challenges and beauty hacks has transformed into a rich social entertainment destination that taps into subcultures and touches all corners of society.

This new paradigm is where consumers are increasingly spending their time watching, interacting and engaging with short-form video content. And it has inspired social platforms to follow suit – with Instagram Reels (recently expanded to Facebook), YouTube Shorts, Google, LinkedIn, Pinterest all expanding their short-form offerings to ensure they have a part to play in this golden age of social creativity.

Regardless of size or industry sector, brands who want to connect with audiences, boost engagement and increase discoverability should be looking to carve out a presence in short-form video formats and channels too. But where to start; how can brands push the boundaries of what’s possible in this space; and what is the secret to creating a successful social entertainment strategy?

All of this and more will be explored in an upcoming webinar, ‘Video in the golden age of creative – the future of social entertainment’ with Marie La France, vice-president of strategy, Dash Hudson; Philippa Dunjay, director of strategy at TikTok Creative Lab; and Charlie Smith, chief marketing & communications officer, Loewe (LVMH), launching on March 16, 2022.

The session will explore:

  • The trends and challenges with short-form video

  • Which brands are breaking the boundaries in this space

  • The secret to creating successful social video content

  • Best practice around new creative formats available

  • How marketers can prepare for this shift towards content in motion

Register to attend the webinar on March 16, 2022 here.

Marketing Brand Strategy Creative Works

Content created with:

Dash Hudson

Dash Hudson was founded in 2015 with the mission of empowering brands to deepen engagement through photos and videos. Today, the global leader in social marketing software helps brands like Condé Nast, Apple, and Unilever unlock their creative superpowers and elevate their strategies at the speed of social. To learn more about how Dash Hudson predicts performance, analyzes trends, and accelerates brand growth across marketing channels, visit:

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