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Industry study reveals impact of ‘exhaustion gap’ on women’s careers


By Ellen Ormesher | Senior Reporter

March 8, 2022 | 4 min read

An international study has analyzed the impact of the imbalances between men and women’s daily burdens and their impact on creativity, drive and wellbeing, revealing a disparity between the roles and responsibilities placed on women versus men and how they disproportionately impact women’s career success and wellbeing.

woman sleeping at her desk

66% of women didn’t receive a pay or salary increase following the pandemic/ Image by Nina Markaryan via Icons8

Developed by creative agency Berlin Cameron in partnership with Kantar, Luminar and Fair Play author Eve Rodsky, The Exhaustion Gap study was conducted online, capturing over 1,000 respondents sourced from the Kantar Profiles Audience Network across the US and UK.

The study’s publication coincides with International Women’s Day, which this year centers on the theme #BeatTheBias, encouraging us to imagine a gender-equal world free of bias, stereotypes and discrimination.

What were the key findings?

  • 66% of women have felt burnt out in the past seven days (63% in the US and 57% in the UK), with burnout even higher at 71% among younger women aged 25-34 (83% in the US)

  • Women have been set back in the pandemic as 66% of women didn’t receive a pay or salary increase and 79% did not receive a promotion since the start of the pandemic

  • 55% of women never or rarely do an activity that inspires them (59% in the US and 51% in the UK)

  • 64% of women wish they had more time for themselves and 53% of women wish they could invest in themselves and their interests and hobbies

Jennifer DaSilva, president of Berlin Cameron, says there is a high burden placed on women to put forward multiple versions of themselves, adding: “Its impact is seldom acknowledged. This study reveals that these pressures are immense and can hold women back from exercising their creativity, passions and drive for success.”

In conjunction with the research, the participating organizations will host the Rise and Rest Event on International Women’s Day, where women will have the opportunity to discuss and discover ways to combat The Exhaustion Gap.

To read more of The Drum’s coverage for International Women’s Day 2022, click here.

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