Ad of the Day: Tinder lists the green flags that daters should know about
Whether you’re looking for a hook-up or a long-term partner, online dating apps should not just be fun but also safe for all users. Tinder has just dropped a new campaign highlighting its safety features that aim to make the user experience as positive as possible.
‘Green Flags Only,’ by CPB London and director India Harris, heroes the practical features that singletons can use to ensure that they are always in control when using the app such as ‘Photo Verification,’ which ensures members are genuine; ‘Block Contacts,’ to avoid the dread of seeing an ex; and ‘Video Chat,’ which facilitates a pre-IRL date.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
It’s a colorful, high-energy campaign targeted at gen Z users with bold graphics, a popular social media-style voiceover and a catchy upbeat soundtrack.
The project will run for a month in the UK, Germany, France and Spain, and will be amplified on TikTok, Snap, Instagram, YouTube and Pinterest.