Bank of England coins new visual identity
The Bank of England has invited the public to take note of a revamped visual identity designed to make financial communications more accessible and inclusive.
The new look has been led by an in-house design team that has prepared a digital-first ‘visual identity system’ to underpin its online face and publications with unified colors and typography.
A ‘plainer and simpler’ logo depicts a more ‘inclusive’ version of Britannia, ensuring the bank remains true to its 1694 roots by keeping the female personification of the British Isles front and center while reflecting modern values.
Underpinning the streamlined new look is a common typography that promises to go easier on the eyes with longer terminals, taller ascenders and diagonal cuts based on guidance from the British Dyslexia Association.
A banknote-inspired color palette of aqua blue (£5), orange (£10), purple (£20) and gold (bars) will aid accessibility by boosting contrast with backgrounds. A Portland stone hue is also used, inspired by the bank’s imposing Threadneedle Street headquarters.
Governor Andrew Bailey said: “The Bank of England has been around for hundreds of years, but it embraces advances in digital technology.
“These advances have brought many benefits. One is that it brings us closer to the public we serve. We know this means we have to explain what we do and why.
“How we communicate is part of how we carry out our mission. We intend to keep trying to make our communications more inclusive and accessible for everyone.”
The bank’s last major design commission was the introduction of polymer banknotes.