FanDuel launches new campaign for Problem Gambling Awareness Month
Online betting platform FanDuel aims to highlight some of its in-app tools that can help people keep their gambling under control. The new campaign will also feature content from sports media personality Craig Carton and a $100,000 donation to the National Council on Problem Gambling (NCPG).
March is Problem Gambling Awareness Month. To mark the occasion, online betting platform FanDuel has launched a new campaign to raise awareness of some in-app tools that it offers to prevent problematic gambling. The campaign includes a new 30-second TV spot and educational and social media content, as well as a $100,000 donation from the company to the National Council on Problem Gambling (NCPG).
Though FanDuel’s new ad has the levity of humor attached to it, gambling addiction is no joke. In the United States alone, it’s estimated that roughly 1% of the adult population is currently living with a severe gambling problem, according to data from the NCRG. That’s something like 2.6 million people struggling to get their gambling behavior under control.
FanDuel allows users to bet on casinos, horse racing, sports and fantasy sports. In a central part of its new campaign, it seeks to draw greater attention to some of the in-app features that it offers to help users impose limits on their gambling. For example, the app offers a Deposit Limit feature, which bars users from exceeding a certain deposit amount within a particular time period. There’s also a Wager Limit feature, a Time Limit and a number of other options that users can leverage to ensure that they don’t exceed their means.
Craig Carton, co-host of the Carton and Roberts Show, will also play a key role in the campaign as FanDuel’s Responsible Gaming Ambassador. The company says that Carton will be engaging with FanDuel employees and customers about his personal experiences with gambling and how those can inform approaches to gambling. Carton will also host two training modules and appear in social media videos to raise awareness about problem gambling.
“We’re fully committed at FanDuel to developing useful tools and programs that make a difference in responsible gaming,” Adam Warrington, FanDuel Group’s vice-president of responsible gaming, said in a statement. “Our new ad campaign and Craig Carton’s content aim to bring an important spotlight to our player control tools that help customers keep sports betting fun and entertaining.”
If you or someone you know is struggling with a gambling addiction, call or text 1-800-522-4700.