Future of TV Brand Safety War in Ukraine

RT broadcasting dropped by more publishers while Ofcom opens 15 investigations


By Hannah Bowler | Senior Reporter

March 1, 2022 | 2 min read

Russian state-backed broadcaster RT is to face further action from publishers across the globe and is being investigated by the UK regulator Ofcom.


More publishers and telecoms move to ban RT / Adobe Stock

Following the EU’s decision to blanket ban RT and Sputnik to stop the spread of “toxic and harmful disinformation”, RT has now been removed by the likes of Microsoft, Roku and a host of international telecoms companies.

Microsoft, for example, is to remove RT mobile apps from its Windows App store, de-rank RT and Sputnik content on Bing and remove ads from their sites.

In the UK, Ofcom is reviewing RT’s coverage after launching 15 separate investigations into its news coverage. Ofcom only has the power to remove RT from TV, meaning the site would still be available online in the UK.

“When reporting on an armed conflict, we recognize it can be difficult for broadcasters to verify information and events, but it is imperative that they make every effort to do so,” said Ofcom chief executive Dame Melanie Dawes in response to the investigation. “They must also explain clearly to audiences where there is uncertainty or where events are disputed.”

Canadian cable operators have also taken the decision to drop RT from their electronic programming guides, with the likes of Shaw Communications, Telus News and Roger Communications announcing the move on Twitter.

Since each country has different broadcasting regulations, the process of taking action against RT and Sputnik will vary. The EU is yet to detail how it plans to ban the network in all 27 countries.

Future of TV Brand Safety War in Ukraine

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