Valentino taps into Euphoria hype with campaign starring Zendaya
American actress Zendaya is the face of Valentino’s new campaign, which has seen the Italian fashion house experiment in the metaverse for the first time.
Zendaya in the Valentino ad
Produced by LS Productions and shot by Euphoria cinematographer Marcell Rev at Warner Bros Studios in LA, the 90-second film sees Zendaya strut her stuff on the streets while adorning its luxury outfits.
To coincide with the campaign, and further amplify designer Pierpaolo Piccioli’s creative vision, the brand also worked alongside An Art App to launch an immersive experience that will bring the Rendez-Vous campaign to the metaverse.
Android and IOS users can point their phone camera and see the actress in her billowing fashion looks while The XX soundtrack the experience with their hit Crystalised.
The campaign is sure to excite fans of the HBO hit show Euphoria, which has been running for two seasons and stars Zendaya as Ruby ‘Rue’ Bennett. According to Twitter, there have been 30m tweets since the second season began in January.
