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Prudential launches QR code calendar to promote wellness in Malaysia

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By Shawn Lim, Reporter, Asia Pacific

February 28, 2022 | 2 min read

Prudential has launched a wellness campaign in Malaysia to encourage people during the Covid-19 pandemic.

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Prudential hopes the calendar will help Malaysians to live with confidence with small actionable steps

The campaign, created by Naga DDB Tribal and called “Code to Wellness”, put QR codes on table-top calendars. People can scan the QR Code every month and get access to wellness advice, activities, and rewards.

https://www.facebook.com/watch/?ref=search&v=697955184525403&external_log_id=d322ce25-ce36-43d9-9bae-e9af77e69a2f&q=prudential%20malaysia

Prudential hopes the calendar will help Malaysians to live with confidence with small actionable steps.

“As a brand, we are all about allowing our customers to live with confidence. This calendar gives us just that with a year’s worth of health and wellness activities to help transform our lives for the better,” said Angeline Tung Tze Ling, the head of brand and communications of Prudential in Malaysia.

Code to Wellness by DDB Latina

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