Creativity Brand Strategy Agency Culture

Freshly squeezed: how to re-energize creative juices at the enterprise-level

By Jenni Baker | Assistant Editor



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February 25, 2022 | 5 min read

Creativity is the bedrock of great marketing – but as any organization grows, so do the factors that inhibit creativity. Creatives just want to be creative – to do that, they need freedom to create, rather than spending valuable brain power on cumbersome tasks that limit their potential.

How can enterprise-level organizations and global agencies with multiple teams spread globally foster an environment that empowers creatives and cultivates rapid idea generation, without over processing to the point that squeezes the ability for serendipitous ideas to pop up from anywhere?

Regardless of which industry or sector they operate in, big companies often share the same challenges. From meetings that stretch across time-zones to dense, multi-layered decision-making processes, and all the different project steps in between, the enterprise is a mammoth beast.

adobe workfront CMO

It's time for marketers to rethink creativity if they want to succeed...

To discover how to balance new ways of working with the necessity of creativity, The Drum and Adobe Workfront assembled a crack team of marketing leaders including:

  • Chad Gorman, senior product manager, Adobe Workfront

  • Mark Kinghorn, global head of brand strategy & marketing, Vodafone

  • Gabriella Herrera, brand content manager, Purina ONE, Nestle

  • Doug Frisbie, vice-president global business marketing, Snap Inc

  • Vinod Subramanian, director of global marketing effectiveness, brand media and agency management, DiDi International

  • Michael Smith, chief marketing officer, National Public Radio (NPR)

  • Nick Burbidge, leader of Deloitte’s in-house agency 368

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This white paper explores the challenges and opportunities that come with unlocking creativity in the enterprise, with actionable tips and advice to help you re-energize the creative juices of your team, wherever they are in the world. In short, it’s clear: let creatives be creative – empower them, cultivate them, and foster creativity that knows no boundaries, to keep the creative spark alive.

Download the whitepaper below to learn how you can re-energize the creative juices of your team today.

Creativity Brand Strategy Agency Culture

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