LinkedIn has sponsored the Uefa Women’s Euro 2022 tournament and partnered with International Women’s Day in a two-pronged thrust to “make work work for women.”
In the run-up to International Women’s Day on March 8, LinkedIn will play its part to tackle the systemic barriers that hold women back in the workplace, supporting this year’s #Breakthebias theme of the global holiday.
To magnify these efforts the business networking platform will also promote female footballers as part of efforts in the summer to stimulate conversations around empowerment, leadership, wellbeing and diversity.
Ngaire Moyes, vice-president, communications and brand, international at LinkedIn, commented: “At LinkedIn we’re championing a gender-equal world that’s diverse and inclusive – and it’s a privilege to support two organizations that actively share and celebrate these values.
“Uefa Women’s Euro 2022 is set to be a landmark event that will provide professional female footballers with a platform to showcase their remarkable talent and achievements – inspiring others to do the same. And our partnership with International Women’s Day will engage LinkedIn’s community of over 810 million members to share experiences that will help make the workplace fairer for women.”
Glenda Slingsby, partnerships director for International Women’s Day, added: “LinkedIn’s focus on tackling systemic barriers in the workplace that hold women’s careers back is key. Worldwide, genuine action is needed to transform workplaces so that flexible working, remote working and career breaks are valued and accommodated. One of the many focuses for International Women’s Day is the opportunity for employers to reinforce and elevate their commitment to supporting women in the workplace and beyond. Collectively, we can all break the bias to achieve a fairer world of work for all.”
The global double act positions LinkedIn at the forefront of efforts to champion women in the workplace in light of a pandemic in which women’s employment fell 4.2%, greater than the 3% dip for men, representing 54m jobs.
LinkedIn research found that 44% of women of childbearing age say the pandemic has made them more likely to give up work while raising children, echoing findings that fathers are progressing at the expense of mothers.