Coors saves the soul of Foo Fighters’ Dave Grohl with 'spiritually-enhanced' beer
Golden, Colorado-based brewer Coors has teamed up with the Foo Fighters to ward off demons and bad vibes with a new “spiritually-enhanced” brew — released just in time for the rock band’s debut horror film Studio 666.
Foo Fighters are equipped to ward off bad spirits with the new "spiritually-enhanced" Coors Almighty Light
Rock icons the Foo Fighters on Friday will release Studio 666, a horror film that follows the band as its members work to create its 10th studio album, Medicine at Midnight. However, havoc abounds, finding Foo Fighters frontman and former Nirvana drummer Dave Grohl possessed by a supernatural force. With Grohl overtaken, the band fears it cannot complete the album — or maybe even survive to tell the tale.
In the spirit of saving Grohl’s soul, Coors, purported to be Grohl’s favorite beer, has today released the new limited-edition Coors Almighty Light, which the company bills as the first-ever “spiritually-enhanced” brew (per the product’s new landing page). Made with fresh Rocky Mountain water, the light “demon deterrent” has been officially blessed by a spiritual guru. The guru’s identity and belief system are not publicly known.
The stunt was pulled off in collaboration with creatives at the New-York based agency Mischief @ No Fixed Address.
Beer drinkers everywhere will have the opportunity to win a Coors Almighty Light to protect their souls ahead of the Studio 666 release on February 25. Details will be made available on coorsalmightylight.com.
Watch the trailer for Studio 666 here: