Canva and Lumo donate inventory and creative to help break stigma around mental illness
Graphic design platform Canva has partnered up with Lumo Digital Outdoor in New Zealand to provide charities in the country with creative and design assets for their out-of-home campaigns.
It will start at the end of February with Voices of Hope, a charity breaking the stigma around mental illness
The partnership, called “Billboards for Good” will see Canva provide supply creative and design support and Lumo provide inventory across LED screens in Auckland, Tauranga, Hamilton, Christchurch and Wellington.
It will start at the end of February with Voices of Hope, a charity breaking the stigma around mental illness to decrease suicide rates.
"We’re excited to partner with Lumo to support some amazing, yet under-resourced, local non-profits by leveraging Canva's unique design skills to create campaign assets for the Billboards for Good initiative,” said Robyn King, head of social impact at Canva.
“One of Canva’s guiding values is ‘to be a force for good’ and we hope this is the first of many collaborations to help shine a light on a range of worthy causes and amplify the impact of nonprofits."
Genevieve Mora, the co-founder and general manager of Voices of Hope added: “We know that the work we do at Voices of Hope impacts many and to be able to reach even more people with the support of Lumo and Canva is incredible. We are very grateful for this opportunity and excited to see the impact it has on Kiwis. Mental health is something we all have and we hope these messages remind people that the world is better with them in it.”
