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BBC hits sweet spot with Killing Eve ‘poison’ chocolate stunt

By John Glenday | Reporter



PR Stunts article

February 23, 2022 | 3 min read

The BBC has marked the latest season of Killing Eve by distributing mystery boxes of chocolate to (un)lucky individuals, which may or may not be laced with ‘poison.’

Inviting a sense of jeopardy, the unorthodox campaign will see boxes of chocolate distributed in the post, ostensibly sent by the show’s murderous antagonist Villanelle.


The BBC thinks outside the box for Killing Eve chocolate challenge

The PR push saw mysterious boxes of ‘poisoned’ chocolate truffles dispatched to influencers and media personalities to promote the return of the corporation’s hottest show.

Among the array of six innocent-looking treats, one truffle has been laced with an eye-watering dose of chili to catch out the unwary, sparking a viral TikTok challenge for recipients to indulge in a sweet-toothed version of Russian roulette.

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Initially launched on Valentine’s Day, the sweets were put to their first test on the sofa of the BBC’s The One Show.

The broadcaster has previously had fun creeping out passersby with some ominously obsessive billboard banter courtesy of a 2019 outdoor campaign supporting the glamorous spy thriller.

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The British Broadcasting Corporation is a British public service broadcaster. Its headquarters are at Broadcasting House in Westminster, London.

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