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Ads of the Week: Adidas says ‘I’mPossible’ and Netflix crams bus with zombies

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By Amy Houston | Reporter

February 23, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

This week, we have another standout spot from Adidas, which enlisted Squid Game actor HoYeon Jung for its latest iteration of its ‘Impossible Is Nothing’ campaign, Netflix stunned Thailand with its bloody bus filled with zombies to promote All of Us Are Dead, and Heinz Beanz used an interactive outdoor billboard to raise awareness of the food insecurity experienced by many children.

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Adidas’s ‘Impossible Is Nothing’ campaign

Adidas: Impossible Is Nothing

Sportswear giant Adidas dropped a short film for the latest iteration of its ‘Impossible Is Nothing’ campaign, following a highly-praised portfolio of stunning images at the start of this month.

In the video, viewers see brand ambassadors such as Squid Game actor HoYeon Jung, volleyball player Tifanny Abreu and basketballer Asma Elbadawi, who have each defied the odds to become successful in their own fields.

Netflix: All of Us Are Dead by Netflix Thailand

Netflix Thailand unleashed an apocalyptically gory advertising push to promote the K-drama series All of Us Are Dead with a bloody yellow school bus – complete with zombies inside.

It was a fresh take on real-life on-the-ground advertising, comprising of LED screens in the place of windows playing clips of teenagers trapped inside frantically trying to escape.

Heinz: Beanz Meanz More by DentsuMB

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Heinz Beanz and non-profit organization Magic Breakfast teamed up for a hard-hitting campaign to raise awareness of the severity of the food insecurity experienced by many children up and down the UK.

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BBC: This Is Going to Hurt by BBC Creative

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BBC Creative, the broadcaster’s in-house team, assembled an eye-catching out-of-home (OOH) billboard made of 300 working pagers to celebrate the arrival of its new show This Is Going to Hurt.

Apple: Life Is But a Dream by Park Chan-wook

Famed Korean director Park Chan-wook directed Apple’s latest ‘Shot on iPhone’ campaign, paying homage to the country’s rich culture and deep history.

Pizza Express: Expressly for Everyone by Truant London

British restaurant chain Pizza Express launched a loyalty scheme and ad campaign voiced by comedian and Peep Show alum David Mitchell, who has been drafted in for a long-term partnership to front its marketing efforts moving forward.

Heinz: This is Ridiculous by Wunderman Thompson

As the purveyors of some of the UK’s most-loved tomato-based cupboard staples, Heinz issued an apology to the British people – and its founder Henry Heinz – for being extremely late to the party when it comes to pasta sauces.

CGU Insurance: Tall Poppy by Thinkerbell

Australian insurance company CGU Insurance collaborated with The Jim Henson Company for its fun new film titled ‘Tall Poppy.’

Channel 4: Paralympic Winter Games by 4Creative

To mark the start of the Beijing 2022 Paralympic Winter Games, broadcaster Channel 4 released a trailer that gives viewers a first-hand look of what it’s like to hurtle down a ski slope at nearly 70mph with just 5% vision.

Guinness: All Together with Guinness this St Patrick’s Day by Quaker City Mercantile

Guinness marked the return of St Paddy’s Day with an uplifting spot celebrating all the traditions that are synonymous with the event.

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