Cannes-Do Festival Banner
Mergers and Acquisitions Agency Business

Flurry of Kin + Carta acquisitions power growth on both sides of the Atlantic

By John Glenday | Reporter

Kin + Carta


Digital Transformation article

February 22, 2022 | 3 min read

Kin + Carta is undergoing a three-pronged growth strategy led by its acquisition of Bulgarian-based software development firm Melon Group, completed in tandem with its buy-out of the remaining 50% stake in Chicago e-commerce consultancy Loop and the acquisition of intellectual property rights for artificial intelligence (AI) data platform Octain.

The digital consultancy’s aggressive expansion will see it straddle the European and North American continents with an expanded digital and service offer to clients on either side of the pond as part of a global growth strategy.

Photograph of Kin + Carta Chicago offices

Kin + Carta has acquired three new agencies in Europe and the US

Melon Group employs a 300-strong team of web, mobile and data specialists across Bulgaria, North Macedonia and Kosovo. Its operations will be folded in with Kin + Carta Greece as part of the first tentative steps toward establishing a new delivery hub serving southeastern Europe – subject to the approval of relevant competition authorities.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Meanwhile, the acquisition of Loop 5,000 miles to the west cements Kin + Carta’s digital commerce capabilities, aligning with its technology, data and experience services for clients such as Southwire and Royal Caribbean.

J Schwan, chief executive officer of Kin + Carta, commented: “Identifying, acquiring and integrating brilliant new businesses into Kin + Carta broadens our reach and creates opportunities to learn from experts in their craft. In addition, expanding our nearshore production capabilities allow us to serve more clients, creating new jobs both onshore and nearshore.”

Krum Hadzhigeorgiev, Melon chief executive, added: “Joining the Kin + Carta family enables us to make the most of the significant surge in demand for digital transformation as a result of the pandemic.”

In parallel, Kin+ Carta has acquired the intellectual property rights for AI data platform Octain, a move that will help it predict supply chain shortages, detect fraud, measure customer retention and accelerate data-driven decision making.

The latest flurry of acquisitions follows Kin + Carta’s 2019 purchase of Spire Digital, a digital consulting firm.

Mergers and Acquisitions Agency Business

Content created with:

More from Mergers and Acquisitions

View all


Industry insights

View all
Add your own content +