The Drum Awards for Marketing EMEA - Awards Show

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Brand Purpose Brand Strategy Brand Marketing

Deepdive podcast: building brilliant brands

By The Drum Network, Staff Writer

February 18, 2022 | 2 min read

In this episode of The Drum Network Podcast we dive into what it takes to rapidly grow a brand without losing what makes it unique. Our guests flag up everything from Salt Bae to Unilever in order to determine the role purpose plays in growing a brilliant brand, where tech empowers and restricts growth, and which sectors we expect to see a new challenger brand emerge from next.

Senior reporter for The Drum Chris Sutcliffe is joined by Daniel Liddle, SEO lead at Impression; Amanda Glasgow, head of experience for Appnovation EMEA; Mel Henson, head of creative at Optimizon; and Marcus Foley, co-founder and chief growth officer at This Is Tommy.

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Brand Purpose Brand Strategy Brand Marketing

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We are Digital Growth Specialists helping ambitious brands push boundaries and drive impact. We define and deliver integrated digital strategies that transform our...

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Appnovation is a global full-service digital consultancy. We seamlessly integrate strategy, user experience, development, deployment, training and support, allowing...

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