Ad of the Day: Adidas film encourages turning your impossible into ‘I’mPossible’
Sportswear giant Adidas just dropped a short film for the latest iteration of its ‘Impossible Is Nothing’ campaign, following a highly-praised portfolio of stunning images at the start of this month.
In the video, viewers see each of the brand ambassadors – Squid Game actor HoYeon Jung, volleyball player Tifanny Abreu, basketballer Asma Elbadawi, model Ellie Goldstein and yoga teacher Jessamyn Stanley – who have each defied the odds to become successful in their own respective fields.
The 30-second film’s sentiment is embodied with the spoken word statement: ”It’s impossible. To take hold of the world’s spotlight overnight. Create your own uniform. Be a cover model. A powerful athlete. Or compete as a trans woman. Impossible? No. I’mPossible.”
Adidas 'Impossible Is Nothing' campaign
Diversity and inclusion are the core themes of the initiative, with the spot beautifully highlighting powerful women who are breaking down barriers and driving gender equity.
’My superpower is my truth’, ’My strength comes from within’ and ’The challenge is part of the fun’ are boldly emblazoned on the brand’s website and are sure to ring true for many people around the globe.
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The ’Impossible is Nothing’ push aims ”to unite a strong, diverse and powerful community of women athletes who are changing the game”, noted Vicky Free, head of global marketing at Adidas.
”This is our call to action to all the women out there to keep making the impossible possible every day,” she said. ”Adidas can only continue to be their ally, committed to serving them through innovation in our products, partnerships and across all dimensions of sport.”
Adidas’s latest marketing push comes on the heels of the hotly-debated images it posted to its Twitter account last week.