Creativity Creative Works Brand Strategy

Guinness ad celebrates St Patrick’s Day traditions

Author

By Amy Houston | Reporter

February 17, 2022 | 3 min read

Irish brewer Guinness, alongside creative partner Quaker City Mercantile, is marking the return of St Paddy’s day with an uplifting spot celebrating all the traditions that are synonymous with the event.

Called ‘All Together with Guinness this St Patrick’s Day,’ the minute-long ad features the hustle and bustle of a typical Irish pub with a group of people enjoying pints with some of their nearest and dearest.

g2

There’s a sense of togetherness and fun throughout the video, with the merry bunch belting out the classic tune Can’t Take My Eyes Off You by Frankie Valli & The Four Seasons before ending with the message ‘All Together Now ... Happy St Patrick’s Day.’

Guiness2

Guinness St. Patrick's day ad

The campaign will run throughout March across digital and traditional TV channels, with St Patrick’s Day itself falling on March 17.

Guiness2

Guinness recently made moves to capitalize on the success of its brand experience venues, with Diageo set to invest £73m in building a microbrewery in London.

Due to open in autumn 2023, it will be the first time the Irish stout has been brewed in England since 2005 when the Park Royal brewery closed.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Guinness: All Together with Guinness this St Patrick’s Day by Quaker City Mercantile

By Guinness

Overall Rating 3/5

Vote now
Creativity Creative Works Brand Strategy

More from Creativity

View all

Trending

Industry insights

View all
Add your own content +