Juni introduces media buying credit card for SMEs
E-commerce banking platform Juni has launched a Visa credit card for media buying that allows agencies to spend across multiple campaigns. It is designed to get smaller businesses investing more in marketing up front.
Juni launches credit card for e-commerce and marketing agencies
Developed off the back of demands for credit from marketing agencies, Juni is providing flexible credit limits of up to £400,000. It says this will help combat the common issue of media buyers having cards blocked or reaching credit limits during peak commerce periods.
In its testing phase, data showed that 83% of customers used the credit card for digital ads while the remaining 17% spent on inventory and other expenses.
Samir El-Sabini, co-founder and chief executive officer at Juni, called the card’s launch a “big milestone” for the business. “It is our mission to give e-commerce entrepreneurs peace of mind and the tools they need to accelerate growth.”
El-Sabini added that the aim for the product is to unlock revenue growth by funding large ad campaigns to reach bigger audiences and boost return on advertising spend.