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Ads of the Week: Adidas bares all and Coinbase breaks the internet

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By Amy Houston | Reporter

February 16, 2022 | 6 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

adidas tweet

Adidas’s ‘Support Is Everything’ by TBWA\Neboko turned heads this week

This week, Adidas caused a bit of a stir online when it tweeted a gallery image of naked boobs to promote its inclusive sports bra range, Coinbase invited Super Bowl viewers to hit the crypto jackpot with its QR code and K-pop sensation BTS channeled legendary singer Bob Dylan to warn about plastic in the ocean.

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Adidas: Support Is Everything by TBWA\Neboko

Adidas took to Twitter last week to promote its re-engineered sports bras line and celebrate the diverse bodies that wear them. The post garnered a lot of attention, with some praising the brand and others brushing it off as a stunt.

Vote for the work here.

Coinbase: QR Code by Coinbase

Did Coinbase break the internet during this year’s Super Bowl? The crypto company invited NFL fans to scan a QR code that bounced around a screen for 60 seconds.

Vote for the work here.

Samsung: Galaxy for the Planet by Ogilvy

K-pop boyband BTS teamed up with Samsung Galaxy in an evocative spot to highlight the electronics company’s sustainability pledge while encouraging us all to be more eco-conscious.

Vote for the work here.

Quorn: Best Friends by Hungry Man Productions

American actor Drew Barrymore showcased her charisma and warmth in a cheeky spot for meat-free brand Quorn that saw the Never Been Kissed actor’s fun-filled day with her BFF ‘Chiqin,’ who is a larger-than-life chicken.

Vote for the work here.

Relate: Gifts Don’t Make Relationships, Conversations Do by Ogilvy UK

Ogilvy UK and relationship charity Relate were back once again with a cheeky yet fitting Valentine’s ad that encourages people to use their mouths more in relationships.

Vote for the work here.

Lobos 1707: Build a Bigger Table: All for the Pack by Diego Osorio

Tequila and mezcal brand Lobos 1707 dropped an all-star commercial featuring sporting greats and investors LeBron James, Draymond Green and Maverick Carter highlighting the importance of community.

Vote for the work here.

NHS: Don’t Dismiss the Early Signs of a Heart Attack by M&C Saatchi

NHS England marked Valentine’s Day with a hard-hitting campaign aiming to raise awareness of the early symptoms of a heart attack.

Vote for the work here.

Headspace: Love Yourself Like A Legend

Headspace launched its first-ever Big Game commercial, which was fronted by John Legend and aimed to encourage people around the world to focus on self-love.

Vote for the work here.

Sticky: All Love Is Sweet by TBWA/Singapore

sticky

Candy brand Sticky launched a colorful campaign in support of the LGBTQ+ community in Singapore to address how most Valentine’s ads are primarily targeted at heterosexual couples.

Vote for the work here.

Stake: The Takeover by Bear Meets Eagle On Fire

Creative studio Bear Meets Eagle On Fire unveiled an animated spot for online brokerage platform Stake. ‘The Takeover’ draws heavily on 1930s Fleischer animation, seen in cartoons such as Steamboat Willie or Popeye.

Vote for the work here.

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