Modern Marketing Brand Strategy

Want to know the marketing secrets of fast-growth brands? The Drum has the inside scoop

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By Hannah Bowler | Journalist

February 14, 2022 | 4 min read

For The Drum’s February Deep Dive, we profile some of today’s fastest growing brands and explore how their pioneering marketing strategies have accelerated their growth.

This week we’ll be speaking to the chief execs, marketing directors and agencies responsible for driving economic growth for some of the world’s biggest brands and emerging startups. By examining marketing plans, reflecting on their challenges and looking at strategies for the year ahead, The Drum will uncover the marketing secrets of fast-growth brands.

The past two years have irrevocably shaped the course of many brands. The pandemic has created the conditions for some to thrive, but with this comes the challenge of growing too quickly. It’s down to marketers to pace growth and bring stability when demand fluctuates.

This month's Deep Dive looks at building brilliant brands

This month’s Deep Dive looks at how to build a brilliant brand

What tips and tricks can be adopted from these successful marketing tactics? And what lessons can marketers learn in how to navigate a fast-growth brand in the face of global challenges?

The Drum has been guided by research from Interbrand, which compiled a list of 30 of the fastest growing global brands of the past year, with the likes of Tesla, Lego, Nintendo, Zoom and Tiffany & Co topping the list.

What to expect from the week ahead

  • Through an exclusive interview with the Athletic Brewing Company’s founder, we explore the popularity of low alcohol brands.

  • We reflect on how Klarna contrived the buy now, pay later boom and disrupted the fintech market.

  • We put Apple and TBWA’s relationship under the spotlight to understand how its unique collaboration.

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  • The chief creative officer of Oatly spills all on how out-of-home advertising carved out a unique place for the alternative milk brand.

  • As buyers circle Peloton, we unpack why Nike would be the best fit for the once cult-like fitness brand.

  • Branding agency Coley Porter Bell looks at the rise and fall of D2C beauty brand Glossier.

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