The top 20 fastest-growing brands of 2021
For The Drum’s latest Deep Dive, Marketing Secrets of Fast-Growth Brands, we partnered with Interbrand to compile a list of the fastest growing brands from around the world. From Tesla and Tiffany to Discord and Dapper Labs, these brands have powered through the pandemic to win new customers and share of market.
The top 20 fastest-growing brands of 2021
Interbrand crowned Tesla the fastest growing brand of the past year. It shot up in Interbrand’s Best Global Brands research and saw its brand value almost triple in just a year.
Experiencing impressive but not quite so stratospheric levels of growth were tech giants such as Salesforce, Adobe and Paypal, their services having withstood the problems others faced during the pandemic.
Then there’s the perhaps surprising growth of luxury brands, like Prada and Hermès, which have continued to grow in the face of economic pressures globally.
Over the coming week, we’ll be delving into the marketing strategies that are fueling the growth of these companies, looking at the media tactics they use, the agency set-up that works and how they plan to navigate the headwinds of the coming year.
We will also be looking at the fastest growing emerging brands from Interbrand’s Breakthrough Brands research, which identified the quickest risers based on venture capital funding received over the past year. Among those are alternative milk giant Oatly, Dapper Labs and Discord.
But for now, here’s a list of the Top 20 Fastest Growing companies between 2020 to 2021 from Interbrand's Best Global Brands report.
Rank | Brand | Growth from 2020 to 2021 | Brand Value $m |
---|---|---|---|
1 | Tesla | 184% | 36,270 |
2 | Salesforce | 37% | 14,770 |
3 | Adobe | 37% | 24,832 |
4 | Paypal | 36% | 14,322 |
5 | Microsoft | 27% | 210,191 |
6 | Apple | 26% | 408,251 |
7 | Nintendo | 26% | 9,197 |
8 | Amazon | 24% | 249,249 |
9 | Nike | 24% | 42,538 |
10 | Zoom | 24% | 5,536 |
11 | 23% | 32,007 | |
12 | 22% | 6,368 | |
13 | YouTube | 21% | 20,905 |
14 | Lego | 21% | 9,082 |
15 | Prada | 20% | 5,416 |
16 | Sony | 20% | 14,445 |
17 | Hermès | 20% | 21,600 |
18 | Samsung | 20% | 74,635 |
19 | 19% | 196,811 | |
20 | Visa | 19% | 14,741 |