Modern Marketing Brand Strategy

The top 20 fastest-growing brands of 2021

By Jennifer Faull | Deputy Editor

February 17, 2022 | 6 min read

For The Drum’s latest Deep Dive, Marketing Secrets of Fast-Growth Brands, we partnered with Interbrand to compile a list of the fastest growing brands from around the world. From Tesla and Tiffany to Discord and Dapper Labs, these brands have powered through the pandemic to win new customers and share of market.

Interbrand crowned Tesla the fastest growing brand of the past year. It shot up in Interbrand’s Best Global Brands research and saw its brand value almost triple in just a year.

Experiencing impressive but not quite so stratospheric levels of growth were tech giants such as Salesforce, Adobe and Paypal, their services having withstood the problems others faced during the pandemic.

Fastest Growth Brands

The top 20 fastest-growing brands of 2021

Then there’s the perhaps surprising growth of luxury brands, like Prada and Hermès, which have continued to grow in the face of economic pressures globally.

Over the coming week, we’ll be delving into the marketing strategies that are fueling the growth of these companies, looking at the media tactics they use, the agency set-up that works and how they plan to navigate the headwinds of the coming year.

We will also be looking at the fastest growing emerging brands from Interbrand’s Breakthrough Brands research, which identified the quickest risers based on venture capital funding received over the past year. Among those are alternative milk giant Oatly, Dapper Labs and Discord.

But for now, here’s a list of the Top 20 Fastest Growing companies between 2020 to 2021 from Interbrand's Best Global Brands report.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Rank Brand Growth from 2020 to 2021 Brand Value $m

1

Tesla 184%

36,270

2

Salesforce 37%

14,770

3

Adobe 37%

24,832

4

Paypal 36%

14,322

5

Microsoft 27%

210,191

6

Apple 26%

408,251

7

Nintendo 26%

9,197

8

Amazon 24%

249,249

9

Nike 24%

42,538

10

Zoom 24%

5,536

11

Instagram 23%

32,007

12

Linkedin 22%

6,368

13

YouTube 21%

20,905

14

Lego 21%

9,082

15

Prada 20%

5,416

16

Sony 20%

14,445

17

Hermès

20%

21,600

18

Samsung 20%

74,635

19

Google 19%

196,811

20

Visa 19%

14,741

Modern Marketing Brand Strategy

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +