John Legend and Headspace 'sleepcast' lulls Super Bowl viewers to slumber

Part of Headspace's 'Love Yourself Like a Legend' campaign the work applies science to the art of a good night's kip amid alarming statistics showing that 23% of the British public have difficulty sleeping for four nights a week or more - resulting in 10% of the UK population resorting to a sleep app to help them drift off.

Stepping up to the plate with some after-hours pillow talk the 'King of Valentine's Day' advocates 'self-love' via a curated playlist as the secret to a satisfying eight hours in bed.

Legend said: “After a Valentine’s Day full of giving to our loved ones, we still have to save some love and care for ourselves. Self-care starts with a good night’s sleep. We all need it, and I’m excited to partner with my friends at Headspace to share my sleepcast and sleep playlist with the world.”

Amy Davis, vice president of global brand marketing at Headspace, said: "Our vision at Headspace is to create a world where everyone is kind to their minds. With ‘Love Yourself Like a Legend’, we're using a cultural moment and humour to deliver a very important and often overlooked message: for people to take care of the most important relationship they have - the one with themselves."

Headspace has now been associated with Legend for two years following the launch of focus music playlists, subsequently embraced by composer Hans Zimmer and singer-songwriter Erykah Badu.