Podcast: Can marketing ever be environmentally friendly?

By The Drum Network | Staff Writer



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February 10, 2022 | 2 min read

As we say in this intro to this week's episode the question isn't "why are marketers talking about environmental issues", but "why haven't we spoken about it sooner"? Sustainability and activities on behalf of our planet are at the centre of many brands' activities, but even for those where that isn't the case, it is at least a growing concern. So how do we speak on behalf of brands around sustainability - and how can marketers lead the way on environmental issues?

To discuss all this and more, The Drum's senior reporter Chris Sutcliffe is joined by three guests, each with years of experience and expertise around sustainable practices. Featuring Elena Linczenyiova, director for content and policy at ICF Next; Peter Bardell, co-founder of Revolt London; and Jose Sel de Felipe, executive producer at Cult LDN, this podcast seeks to answer whether the marketing industry is leading the way around sustainability.

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Cult's ideas and insight take some of the world’s biggest beauty, fashion, luxury and wellness brands beyond their comfort zone to drive tangible business value. Founded in London in 2012 by Bridey Lipscombe and Cat Turner, we launched a New York studio in 2018, a global production house in 2019, and now have over 40 staff and an annual turnover of $8m.

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Alan Milburn, founder of DO is calling on employers today to overhaul their outdated recruitment processes. This comes as he fronts the launch of a new movement from the Social Mobility Foundation, Department For Opportunities [DO], with its debut campaign entitled: ‘CVs aren’t working’.

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