Creative Climate Crisis Greenpeace

Ad of the Day: Greenpeace highlights retro packaging still intact after 50 years at sea


By Ellen Ormesher, Senior Reporter

February 9, 2022 | 2 min read

Single-use plastic can take up to 450 years to decompose, ending up in landfill and floating in our oceans. To raise awareness of the bleak reality of plastic pollution, Greenpeace Netherlands has collaborated with Ogilvy to create a ‘vintage’ webshop, where consumers can browse a collection of still intact plastic objects from different eras.

The campaign was made by Greenpeace in collaboration with Ogilvy Netherlands

All the items – from yoghurt pots to bottles of bleach, ice cream tubs to crisp packets – were reclaimed from real-life beaches. Some have been floating in the ocean for over 50 years, according to Greenpeace. The retro fonts and vintage packaging designs only serve to amplify just how long it takes for plastic items to break down.

The campaign includes OOH billboards with slogans such as ’It made shoes shine in the 70s, it makes beaches dirty today,’ and ’Delicious for kids in the 60s, it makes beaches disgusting today’.

There is also a video that mimics a retro shopping channel-style advert, before glitching to reveal the true impact of unrecycled plastic on the environment.

‘Plastic is Back’ forms part of Greenpeace’s wider campaign against plastic pollution. In the UK, the organization has created a league table of UK supermarkets that highlights their environmental impact. Environmentalists can also sign a petition to UK governments ministers asking them to prioritize the transition away from plastic. Greenpeace supports the movement for a complete ban on all plastic waste exports by no later than 2025.

Creative Climate Crisis Greenpeace

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