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Martech Agency Culture Marketing

Five ways to bring efficiency to the creative process


By Jada Balster, VP marketing

February 8, 2022 | 4 min read

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For a creative, a blank page—or blank art board— is equal parts exciting and intimidating.

adobe workfront CMO

Marketers need to rethink efficiency in the creative process

On one hand, the possibilities are endless, on the other, the possibilities are endless. By providing the right structure to allow your creative team to focus their creative energy more efficiently and strategically, you can maximize their value to your organization while freeing up more of their time to create great work. Here are five principles to build that structure:

1. Capture and prioritize creative requests

When you give your creative team a solid foundation to begin projects, you can eliminate the need for reworks, restarts, or the “hurry up and wait” cycle that sometimes accompanies creative work. You can achieve this by:

  • Establishing one place for all requests

  • Standardizing your creative briefs

2. Standardize workflows

When you standardize your workflows, you give your creative teams a reliable and repeatable process in which to flex their creative muscles. You can achieve this by:

  • Creating project templates

  • Building smarter timelines

3. Manage demand of your creative team

Managing the demand of your creative team is much more than simply making sure everyone is keeping busy. It helps your creatives better balance their workload and give each assignment the attention it deserves. You can achieve this by:

  • Assigning priority work effectively by automating workflows

  • Eliminating recurring meetings

4. Integrate into your existing tools

By integrating your work management processes into Adobe Creative Cloud, you can meet creative teams where they are while minimizing interruptions to their flow. You can achieve this by:

  • Facilitating collaboration in real time

  • Speeding up the creation and delivery of work

5. Digitize review and approval.

Automating feedback and approval minimizes the idle time that normally plagues projects and maximizes the vital forward momentum the creative process thrives on. You can achieve this by:

  • Automating approval workflows

  • Minimizing review cycles

Prioritize creativity without compromising speed with Adobe Workfront

The best creative work is done when creatives can focus their attention on high-value work. The best way to give creatives the time and space to do this is with a work management application like Adobe Workfront that lets your creative team:

  • Work the way they want with the tools they want through a seamless integration between Adobe Workfront and other Adobe applications

  • Anticipate, prioritize, and assign work that meets your organization’s goals

  • Eliminate repetitive project management tasks like facilitating review and approval workflows through automation

With these processes in place, creatives have the time to do what they do best—create.

Want to find out more? Why not check out Adobe's new whitepaper here, which looks at the future of creativity and what this means for marketers.

Martech Agency Culture Marketing

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