B2B Marketing Adtech Creativity

Twitch Gameplan advertising certification launches to help advertisers & agencies level up

By Jenni Baker | Assistant Editor

Twitch

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February 7, 2022 | 4 min read

Fancy yourself as a Twitch expert? Now with the launch of the Twitch Gameplan global advertising certification, advertisers and agencies can learn how to capture the livestreaming audience and master the power of advertising on Twitch.

Twitch has launched the global Twitch Gameplan advertising certification – an external training program created to help advertisers and agencies become masters of immersive and interactive ad campaigns on the service. Twitch Gameplan will be unveiled at an event to be livestreamed across the globe on February 15, exploring the advertising opportunities for marketers.

The interactive e-learning experience offers nine courses, followed by an assessment. Once the program is completed, participants will receive an official certification as a Twitch expert. The program dives into everything from the Twitch viewer experience, its built-for-livestreaming advertising products, brand safety and suitability efforts, insights and measurement, and more.

The Twitch Gameplan certification is an excellent way to ensure we understand how to best connect with the Twitch community

The Twitch Gameplan certification is an excellent way to ensure we understand how to best connect with the Twitch community

“Audiences are migrating to the new platforms, channels and spaces, often at a greater pace than our industry keeps up [with] – we need to be able to understand these platforms inside out to ensure our brands show up in a genuine, authentic way,” says Dan Holland, executive vice-president, Dentsu Gaming.

“The Twitch Gameplan certification is an excellent way to ensure we understand how to best connect with the Twitch community. At Dentsu we have over 700 passionate gaming experts, and thousands more media professionals. We’re excited for our teams to take the Twitch Gameplan certification and learn more about the livestreaming opportunity. Game on!”

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To mark the launch of Twitch Gameplan certification, Twitch will be streaming a launch event three times on February 15* to accommodate audiences in Europe, the US and Asia. The one-hour virtual session will cover the advertising opportunity of livestreaming, featuring globally-renowned Pokimane; Mike Shinoda from Linkin Park; and special live musical performances by popular Twitch streamers.

“We're looking forward to launching these educational resources and tools to better equip and inspire advertisers to create and engage on Twitch,” says Andrea Garabedian, global head of sales marketing at Twitch. “Viewers on Twitch are more likely to trust and interact with brands when advertisers are invested in understanding our community. Twitch Gameplan provides context and best practices to ensure that brands can foster genuine engagement on Twitch.”

It’s the first external facing training program from Twitch and is open to advertisers and agencies around the world that want to better understand and leverage the power of livestreaming on Twitch.

Register here to attend the launch event for Twitch Gameplan on February 15.

*The launch event takes place at the following times:

EU – 4pm GMT/5pm CET

US – 3pm EST/12pm PST

Asia – 4pm SNST

B2B Marketing Adtech Creativity

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