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Ad of the Day: CPB London uses coffee culture to tackle London homelessness


By Ellen Ormesher | Reporter

February 7, 2022 | 4 min read

Ad agency CPB London has created The Invisible Coffee Company and devised an experiential campaign ‘selling’ flat whites outside King’s Cross station in London to raise awareness of homelessness in the city.

Punters at the Invisible Coffee Company stall will part with £5 in return for a reusable coffee cup filled with ‘invisible’ coffee. Money raised from the stunt will be donated to the Single Homeless Project, a London-wide charity that recently reported how a Londoner is forced into homelessness every 11 minutes.

From the barista’s T-shirts to its branded coffee cups and sandwich boards, the design of the Invisible Coffee Company stall plays on gentrified coffee culture, questioning why Londoners won’t hesitate to spend upwards of £3 on a coffee while many sleep rough and experience homelessness just meters away.

According to research, a Londoner is forced into homelessness every 11 minutes

The agency says the riff on coffee culture is designed to lure customers in before it reveals where their money is really going and explains the vital work the Single Homeless Project does to support the community every day.

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Helen James, the managing director at CPB London, comments: ”When you’ve got no home, no money, no one asks your name or how you’re doing. It’s easy to see how you could feel invisible, as though you don’t matter. When you buy a cup of Invisible Coffee this week from us, you’ll be helping homeless Londoners get back on their feet. While the coffee won’t warm you up, it will warm your heart.”

Simon is 24 and from Lewisham. He was forced out of his family home and, with nowhere to go and his mental health at an all-time low, he had no option but to sleep rough on the streets. He says of the charity: “It feels like when you live in London you are invisible. There are so many people just going about their daily lives that no one really sees you. When you’re homeless, it’s just the same but this is a time when you need to be seen the most. I was on my own so I didn’t have anyone to help me out, so I tried not to feel anything, to just keep going. Being supported by Single Homeless Project has been completely different. People really care about me now.”

People who wish to support the campaign can also buy Invisible Coffee beans, cups, T-shirts and tote bags at to help Londoners experiencing homelessness get back on their feet.

The Invisible Coffee Company by CPB London

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