Marketing Brand Strategy Influencer Marketing

Podcast: the future of platforms and marketing


By Chris Sutcliffe | Senior reporter

February 3, 2022 | 2 min read

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
To discuss that rapidly evolving landscape, and how we can ensure the primacy of brands when it comes to marketing on platforms, we're joined by three experts from across the industry. Amy Gilbert, head of social at The Social Element; Tahir Rashid, paid media manager at UNRVLD; and Callum Gill, head of insight and innovation at DRP Group, join The Drum's senior reporter Chris Sutcliffe to discuss all things platform-related.
The Drum Network Podcast can be found on Spotify, iTunes, Google Play and your favourite podcast app.

Marketing Brand Strategy Influencer Marketing

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DRPG is one of the longest established, trusted and uniquely integrated communication and production specialists, famous for making anything possible as we connect people, build brands and help grow organisations worldwide.

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The Social Element

We build genuine human connections through social media.We simplify social media marketing, and bring calm to the chaos.

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Our digital expertise put value creation at the heart of everything we do. We deliver the outcomes our clients need to become more than just better. Being unrivalled is about setting a new standard through digital transformation or the optimisation of existing digital platforms and experiences.

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