Modern Marketing Brand Strategy Influencer Marketing

Podcast: the future of platforms and marketing

By Chris Sutcliffe | Senior reporter

DRPG

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The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

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February 3, 2022 | 2 min read

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
To discuss that rapidly evolving landscape, and how we can ensure the primacy of brands when it comes to marketing on platforms, we're joined by three experts from across the industry. Amy Gilbert, head of social at The Social Element; Tahir Rashid, paid media manager at UNRVLD; and Callum Gill, head of insight and innovation at DRP Group, join The Drum's senior reporter Chris Sutcliffe to discuss all things platform-related.
The Drum Network Podcast can be found on Spotify, iTunes, Google Play and your favourite podcast app.

Modern Marketing Brand Strategy Influencer Marketing

Content created with:

DRPG

DRPG is one of the longest established, trusted and uniquely integrated communication and production specialists, famous for making anything possible as we connect people, build brands and help grow organisations worldwide.

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The Social Element

We build genuine human connections through social media.We simplify social media marketing, and bring calm to the chaos.

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UNRVLD

We're straight-talking digital specialists and Sitecore experts

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