Ad of the Day: Stanley Tucci toasts to the Italian life with San Pellegrino
Best-selling author (and everyone’s favorite Italian American) Stanley Tucci has teamed up with natural mineral water brand San Pellegrino in a stunning spot that sees him return to the Old Country.
‘Stan Pellegrino’ takes viewers on a scenic trip to the picturesque town of San Pellegrino Terme in Bergamo, with each shot perfectly encapsulating the simple Italian virtues shared by Tucci and the brand.
“S.Pellegrino has long been a staple in my kitchen and at my dinner table, two places where so many treasured moments come to life,” said Tucci.
“I’m thrilled to partner with S.Pellegrino to spread our mutual endearment for all things Italian.”
The ad marks the beginning of a multi-year collaboration in which the drinks brand and Tucci hope to bring their shared love for the Italian outlook on life to the masses. Fans will also be delighted to hear that there is a limited-edition exclusive bottle set to be won that is engraved with the author’s signature.
“Collaborating with Stanley Tucci marks an exciting new chapter for S.Pellegrino, so we wanted to give our fans a memorable way to celebrate the launch of our partnership,” added Sara Mayer, senior marketing manager for S.Pellegrino.
“The ‘Stan Pellegrino’ bottle kits bring together Stanley’s playful personality and sense of humor with our storied brand and unique source – the perfect way to toast to two Italian greats!”
Throughout the next few months, the campaign will be supported by TV, digital and social media activations.
