Creative Works McDonald's Brand Marketing

Ad of the Day: McDonald’s entices bleary-eyed drinkers with blurry billboards


By Amy Houston, Senior Reporter

February 1, 2022 | 2 min read

McDonald’s Sweden’s striking new campaign cheekily positions the fast-food chain as ‘the first order after the last order’ on a boozy night out.

Created with agency partner Nord DBB, the ads have been running in out-of-home (OOH) locations near nightlife hotspots in the country.


Each of the colorful, slightly warped images shows a skewed version of a classic McDonald’s menu option through the bottom of a glass.

“We know our guests appreciate when our ads tag into human behavior,” says Staffan Ekstam, marketing director at McDonald’s Sweden.

“And the great idea of grabbing a Big Mac menu on your way home after a night out is something everyone can relate to.”


This is the latest campaign between the creative agency and the burger chain, having just last month released a unique campaign called ‘The Golden Number’ that asked fast-food lovers to play the iconic McDonald’s jingle with the keypad of their phone and call that number.


McDonald's: The First Order After The Last Order by NORD DDB

By McDonald's

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