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Creative Works World Creative Rankings Marketing

World Creative Rankings: advertising's top agencies, brands, campaigns & talent revealed

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By Sam Bradley, Journalist

January 31, 2022 | 4 min read

The Drum, in partnership with Twitch, is revealing who has topped our 2022 World Creative Rankings – the definitive guide to advertising's most creative brands, agencies and people.

WCR

This year’s World Creative Rankings are released this week

The annual World Creative Rankings benchmark the campaigns, creatives and companies that were most awarded in the ad industry’s major global awards shows in the previous calendar year.

They are compiled by exhaustively tracking the performance of thousands of pieces of creative work across 21 global awards schemes including Cannes Lions, the Clios and The One Show as well as The Drum Awards. This year that meant analyzing some 2,472 campaigns from 1,657 clients working with 1,220 agencies from New York to New Zealand and everywhere in between.

The collective wisdom of these judging panels from all of these awards means that those recognized in the World Creative Rankings can be considered among the very best of the global advertising industry.

Today, we begin releasing our findings, starting with the 200 most awarded campaigns of the last 12 months. Further results from the World Creative Rankings – including the most awarded global creatives, advertisers and campaigns, as well as regional results for agencies – will be released on thedrum.com over the next two weeks.

As part of our coverage, we’ll also be hearing from some of the top-rated creative directors and agencies behind the work to find out the secrets to their success.

What does the research cover?

  • The World Creative Rankings are determined by collating and analyzing all the winning work from 21 international industry awards shows.

  • This year, that meant examining 2,472 campaigns from 1,657 clients working with 1,220 agencies composed of 496 chief creative officers, 668 executive creative directors, 1,813 creative directors, 1,413 copywriters and 1,596 art directors.

  • Schemes analyzed in the research included the London International Advertising Awards, The Drum Awards, the Golden Drum, Kinsale Sharks, Gerety Awards, the Loeries, New York Advertising Awards, Cannes Lions, Danish Creative Circle, ADC US, The One Show, D&AD, ADCC, Guldagget Awards, the Clios, Adfest, Dubai Lynx and Spikes Asia.

How are the rankings created?

  • Each award win is weighted according to whether it is part of a domestic, continental or global scheme.

  • Points are given for Grand Prix/Best in Show, Gold, Silver, Bronze and shortlisted work; for shows that do not adopt this prize structure, scoring is adapted accordingly.

  • Points are allocated to the campaign, the agency, the client and the individuals involved in the creative process. This allows us to not only rank top campaigns, but also agencies, agency networks, holding companies, clients and agency talent.

  • The Drum’s rankings are reliant on the credits data supplied on each piece of submitted work. Therefore, we can only score the individuals and companies credited on winning entries.

See the top 200 most awarded campaigns of the year.

Creative Works World Creative Rankings Marketing

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