Modern Marketing Ecommerce

Ryan Reynolds’s Maximum Effort clicks with Bolt’s one-step payments

By John Glenday | Reporter

January 31, 2022 | 3 min read

Hollywood superstar turned celebrity marketer Ryan Reynolds has broken his latest video campaign, with a little help from Canadian singer-songwriter Sarah McLachlan.

Maximum Effort Productions, the Reynolds-founded film production and digital marketing company, is raising awareness of the 70% of online shopping carts that fall at the final payment hurdle on behalf of its new client Bolt.

The one-click checkout tech company claims to have a ready-made solution for frustrated brands in the form of a proprietary network that allocates a unique shopper identity for each user across a multitude of member retailers – ensuring that first-time shoppers enjoy the same ease of purchase as returning consumers.

Ryan Reynolds

Ryan Reynolds’s Maximum Effort invites shoppers to check out one-click payments

The campaign follows a new partnership struck between Beverley Hills-based communications agency The Lede Company and Maximum Effort in the wake of its takeover by advertising software provider MNTN.

Previous Reynolds’s marketing efforts include ‘Sexmas,’ a suggestive advert raising awareness of erectile dysfunction.

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