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Tiger Beer unveils NFT collection to celebrate the year of the Tiger

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By Shawn Lim | Reporter, Asia Pacific

January 28, 2022 | 3 min read

Singapore-based beer brand Tiger has unveiled its non-fungible token (NFT) collection for its Chinese New Year campaign.

The NFT collection, called “The Tiger Archives” and part of Tiger Beer’s ‘The Year of Your Tiger’ campaign, is a collection of 6,688 NFTs featuring Chinese archival tiger artwork inspired by Tiger Beer’s bottles through the years.

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NFT holders of The Tiger Archives will be able to unlock a series of exclusive perks and curated experiences

The artwork was done in collaboration with Malaysian streetwear artist PMC (Pestle & Mortar Clothing).

Tiger hopes the collection will help people “set aside their fears and achieve bold ambitions in 2022”.

“Tigers are renowned for being bold and courageous. This spirit has always been intrinsic to Tiger Beer as everyone said brewing beer in the tropics was impossible until we did it. The Year of the Tiger is the perfect opportunity for us all to embody the symbolic power of the Tiger, and uncage our bold ambitions for the year ahead,” said Sean O’Donnell, the global brand director at Tiger Beer.

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“The Tiger Archives is the perfect realization of this. These lucky tigers are unique, progressive, and stunningly created. By sharing proceeds from The Tiger Archives with local musicians and artists, we hope to support creatives to realize their bold ambitions in 2022.”

NFT holders of The Tiger Archives will be able to unlock a series of exclusive perks and curated experiences. The Tiger Archives will be open for public mint on 30 January 2022.

Tiger Beer: The Tiger Archives NFT collection by Publicis

By Tiger Beer

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